waalaxy.com — SemRush Traffic Analysis
Source: SemRush via pridesem | Date: January 2026 | Region: US (primary)
🔴 PAID ADS ACTIVE — 31 Keywords Running
Waalaxy is actively buying branded + competitor keywords. Full paid analysis in Section 8.
0. Head-to-Head Benchmark — Compare Domains
Core Metrics vs Top Competitors
| Domain | Auth Score | Org Traffic | Org KWs | Backlinks | Ref Domains | Paid KWs | Traffic Cost |
|---|---|---|---|---|---|---|---|
| waalaxy.com | 47 | 4.5K | 17.4K | 24.6K | 5K | 31 🔴 | $10.6K |
| taplio.com | 53 | ~31K | ~45K | ~18K | ~3.5K | — | — |
| trykondo.com | 32 | 7.8K | 3.1K | 2.2K | 443 | 22 🔴 | ~$4K |
| magicpost.in | 37 | 2.5K | 5.1K | 8.6K | 813 | 0 | ~$3K |
US Traffic Share (Jan 2026)
| Domain | Share |
|---|---|
| waalaxy.com | ~55% of organic via homepage |
| Top competitor cluster | heyreach.io, octopuscrm.io, dripify.com |
Non-Branded vs Branded Split
| Domain | Non-Branded | Branded | Insight |
|---|---|---|---|
| waalaxy.com | ~35% | ~65% | Homepage brand traffic dominates — SEO reach is weak relative to AS 47 |
Keyword Universe (Unique KWs per domain)
| Domain | Unique KWs |
|---|---|
| waalaxy.com | 17.4K (US) |
| FR | 14.1K |
| NL | 6.7K |
Top SEO Opportunities (Common KWs with GrowReach gap)
| Keyword | Volume |
|---|---|
| linkedin automation tools for lead generation | 70 |
| automated linkedin prospecting | 70 |
| linkedin prospecting tool | 90 |
| autopilot for linkedin | 30 |
| linkedin headline generator | 1.6K |
| linkedin boolean search | ~60 |
1. Core SEO Health
| Metric | Value | MoM Change |
|---|---|---|
| Authority Score | 47 (Excellent) | — |
| Organic Traffic (Worldwide) | ~4.5K | -15% |
| Organic Traffic (US) | 4.5K | -15% |
| Traffic Cost (US) | $10.6K | — |
| Organic Keywords (US) | 17.4K | +2.6% |
| Organic Keywords (Worldwide) | ~46K (US+FR+NL) | — |
| Paid Traffic | 151 | -54% |
| Paid Keywords | 31 | — |
| Referring Domains | 5K | — |
| Backlinks | 24.6K | — |
Verdict: Waalaxy has strong authority (AS 47) and the largest backlink profile of any analyzed competitor (24.6K BLs, 5K ref domains), but organic traffic is declining (-15% MoM) and heavily branded. The gap between AS 47 and only 4.5K organic traffic signals that most SEO equity is tied to brand terms and French-language content, not product-intent English keywords.
2. Traffic Distribution by Geography
| Country | Keywords | Notes |
|---|---|---|
| US | 17.4K | Primary English market |
| FR | 14.1K | French-origin company — strong local content |
| NL | 6.7K | Netherlands — Dutch-language content |
Note: Waalaxy is a French company (formerly Prospectin). They have extensive FR+ES content that drives a large non-English KW footprint. This makes raw KW counts misleading — much of the 17.4K US KWs still captures off-topic content (revenue vs profit, gptchat, linkedin logo, video downloader).
3. Free Tools / Engineering-as-Marketing
| Page | Traffic | Traffic % | Keywords | Notes |
|---|---|---|---|---|
| /free-tools/linkedin-headline-generator | 42 | ~1% | ~20 | Pos 9 for "linkedin headline generator" (1.6K vol) |
| /free-tools/linkedin-summary-generator | 22 | ~0.5% | ~10 | Pos 5 for "linkedin summary generator" |
| /free-tools/linkedin-boolean-search-generator | 11 | ~0.3% | ~5 | Pos 3 for "linkedin boolean search" |
| /es/herramientas-gratuitas/linkedin-video-downloader | 70 | 1.54% | ~10 | Spanish-language video downloader — accidental traffic |
Free Tools Inventory:
- LinkedIn Headline Generator
- LinkedIn Summary Generator / LinkedIn Summary Builder
- LinkedIn Boolean Search Generator
- LinkedIn Video Downloader (ES — incidental)
Strategic insight: Waalaxy's free tools are severely underperforming. The linkedin-headline-generator sits at pos 9 for a 1.6K volume keyword but gets only 42 visits — this should be a 200+ visit page. Their free tools section exists but isn't being optimized or promoted. This is an opportunity for GrowReach to compete with better-executed LinkedIn tools at higher positions.
4. Keyword Intent Breakdown
| Intent | % Share | Notes |
|---|---|---|
| Informational | ~60% | Revenue vs profit, gptchat, linkedin logo, video downloaders — off-topic |
| Navigational | ~25% | Brand terms: waalaxy, waalaxy login, waalaxy pricing, prospectin |
| Commercial | ~10% | LinkedIn automation tool, prospecting tools, lead generation |
| Transactional | ~5% | Waalaxy pricing, buy linkedin accounts |
Key insight: Only ~15% of Waalaxy's organic traffic is commercially relevant. The majority of their "17.4K keywords" is informational and navigational brand traffic — making their product-intent keyword footprint much smaller than it appears.
5. Top Ranking Keywords
| Keyword | Position | Volume | Traffic |
|---|---|---|---|
| waalaxy | 1 | 1.6K | ~1,300 |
| linkedin login | 36 | 246K | 34 (accidental) |
| gptchat | 6 | 60.5K | 73 |
| linkedin logo | 5 | 27.1K | 178 |
| revenue vs profit | 4 | 14.8K | 4 |
| best video downloader for chrome | 7 | 48K | 9 |
| prospectin | 1 | 210 | 52 |
| descargar video de linkedin | 43 | 880 | 57 (Spanish) |
| linkedin headline generator | 9 | 1.6K | 4 |
| linkedin summary generator | 5 | 59 | 7 |
| automated linkedin prospecting | 5 | 70 | 40 |
| linkedin prospecting tool | 5 | 90 | 40 |
| autopilot for linkedin | 1 | 30 | 20 |
| waalaxy extension | 2 | 90 | 11 |
Key observation: Most high-volume keywords (linkedin login, gptchat, linkedin logo) are either off-topic or brand-adjacent. True product-intent keywords (automated linkedin prospecting, linkedin prospecting tool) rank at pos 5 but for very low volumes (70–90). This is the core SEO gap.
6. Content & Blog Strategy
High-Traffic Blog Posts
| Page | Traffic | Notes |
|---|---|---|
| homepage (waalaxy.com) | 2.5K (-774 MoM) | Brand traffic, declining |
| /en/revenue-vs-profit/ | 426 (+284) | Off-topic viral content — growing |
| /en/gptchat/ | 363 | Off-topic AI news |
| /en/linkedin-logo-history-and-free-download/ | 288 (+94) | Off-topic asset download |
| /formation-linkedin-emmanuelle-petiau/ | 120 (-92) | LinkedIn course partnership (French influencer) |
| /en/best-chrome-extensions/ | 128 | Off-topic aggregator list |
| /es/.../linkedin-video-downloader | 70 | Spanish utility content |
| /pricing | 56 | Product intent |
Competitor Attack Content
| Page | Type | Notes |
|---|---|---|
| Not detected in top pages | — | No obvious "waalaxy vs X" or "X alternative" pages in top traffic |
Content Strategy Verdict
Waalaxy's blog is a mixed bag of random viral content (revenue vs profit, gptchat) that captures incidental traffic but has no conversion path. Their on-topic LinkedIn automation content (/linkedin-automation-tool) gets only 72 visits. The blog is not strategically focused — it appears to be a content experiment from an earlier growth phase that has not been pruned or optimized.
One standout: The french influencer page /formation-linkedin-emmanuelle-petiau/ is a co-marketing play with a LinkedIn educator — clever for French market distribution.
7. Programmatic SEO Pages
| Pattern | Example URL | Est. Pages | Purpose |
|---|---|---|---|
| /en/[topic]/ | /en/revenue-vs-profit/ | ~60 EN pages | English blog content |
| /es/[topic]/ | /es/herramientas-gratuitas/... | ~30 ES pages | Spanish blog content |
| /free-tools/[tool-name] | /free-tools/linkedin-headline-generator | 3 tools | Lead capture |
| /[fr-slug]/ | /formation-linkedin-... | ~10 FR pages | French partnership content |
| blog.waalaxy.com/en/ | blog.waalaxy.com/en/revenue-vs-profit/ | ~100+ | Main blog subdomain |
Note: 1,266 total organic pages indexed. The blog runs on a subdomain (blog.waalaxy.com). No clear programmatic SEO pattern detected — pages appear handwritten rather than templated.
8. Paid Advertising
⚠️ PAID ADS FLAG: Waalaxy is running 31 paid keywords. Treat this section as HIGH PRIORITY. Their paid ads reveal ICP targeting signals and messaging that converts. The "Prospecting: LinkedIn + Email" ad angle directly signals their positioning against pure-LinkedIn tools.
Running paid ads: YES — 🔴 PAID ADS ACTIVE (31 KWs)
Top Paid Keywords (from Domain Overview)
| Keyword | Pos | Volume | CPC | Traffic % | ICP Signal |
|---|---|---|---|---|---|
| waalaxy | 1 | 1.6K | $3.10 | 49.66% | Brand defense — protecting own name |
| waalaxy (variant) | 2 | — | — | 13.24% | Brand defense — alternate spelling |
| rocket search | 3 | 1.9K | $10.79 | 11.25% | LinkedIn prospecting tool category — competitor term |
| walaxy | 1 | 260 | $7.72 | 7.94% | Brand misspelling capture |
| waaxly | 1 | 210 | — | 5.96% | Brand misspelling capture |
Key ICP signal from paid KWs: Waalaxy is spending most of their paid budget on brand defense (~71% of paid traffic). The "rocket search" keyword at $10.79 CPC (highest CPC visible) suggests they're targeting users researching LinkedIn prospecting tools — likely switching from or comparing competitors.
Paid Competitors (domains sharing paid keywords)
| Domain | Common Paid KWs | Notes |
|---|---|---|
| dripify.com | 8 | Main paid competitor — suggests targeting each other's brand terms |
| lemlist.com | 8 | Broad outreach tool overlap |
| fullenrich.com | 3 | Data enrichment — signals email+LinkedIn combo ICP |
| capsulecrm.com | 2 | CRM overlap — targeting sales professionals |
| vayne.io | 1 | Minor overlap |
Ad Copy Themes (3 distinct ad angles detected)
Ad 1 — Simplicity/Safety Angle (most frequent):
"Outreach shouldn't be complicated. Waalaxy makes it effortless. All Safe. Try for Free. Build Lkn lead lists fast and send messages that get replies. Clean UX, no tech hassles."
Ad 2 — Social Proof + Conversion Angle:
"Trusted by 150,000 users — Build lead lists fast. Message qualified prospects with ease. Cold outbound, simplified. No setup..."
Ad 3 — LinkedIn + Email Positioning:
"Prospecting: LinkedIn + Email" (headline variant — positions as multi-channel, not just LinkedIn)
Messaging patterns: Three clear ICP pain points being addressed:
- Complexity fear — "shouldn't be complicated," "no tech hassles," "no setup" → ICP is non-technical sales/marketing professionals scared of getting banned or confused by automation tools
- Safety anxiety — "All Safe" is called out explicitly → LinkedIn ban fear is a real objection they're overcoming
- Multi-channel aspiration — "LinkedIn + Email" headline suggests their ICP wants both channels in one tool, not just LinkedIn automation
🔍 TODO for paid ads deep-dive:
- Research "rocket search" keyword — is this a competitor brand or a category term?
- Check if Waalaxy is bidding on "taplio", "dripify", "expandi" brand terms
- Research their Meta/LinkedIn ad library via Meta Ads Transparency — they likely have social ads too given 150K user base
- Investigate CPC for "linkedin automation" and "linkedin outreach tool" terms — likely in $5-15 range
9. Backlink Profile
| Metric | Value |
|---|---|
| Total Backlinks | 24.6K |
| Follow Links | 16.05K (65%) |
| Referring Domains | 5K |
| Text Backlinks | ~75% (est.) |
| Image Backlinks | ~10% (est.) |
Top Referring Domains
| Domain | Backlinks | Notes |
|---|---|---|
| vectortemplates.com | 1,508 | Low AS (28) — nofollow — design template site, low value |
| prospectin.fr | 647 | AS 5 — their predecessor product, high BL count but low authority |
| substack.com | 602 | AS 84 — high authority, from their own Supernova newsletter |
| esad.edu.br | 856 | AS 9 — Brazilian edu domain, likely spam |
| concejomunicipaldechinu.gov.co | 581 | AS 5 — Colombian gov domain, likely spam |
| beehiiv.com | 394 | AS 51 — from newsletter ecosystem |
| yahoo.com | 369 | AS 100 — high authority news/syndication |
| waal.ink | 339 | AS 5 — their own URL shortener |
| podawaa.com | ~200 | Sister product — sitewide footer links |
| evaboot.com | ~50 | LinkedIn scraping tool — natural editorial mentions |
| expandi.io | ~40 | Competitor mention in "Top 40 LinkedIn tools" list |
| neilpatel.com | ~10 | Domain authority: Distribution channels article |
| hubspot.fr | ~10 | French HubSpot — LinkedIn tools roundup |
| Wikipedia (FR) | ~5 | Prospection multi-canal article — strong trust signal |
| github.com | ~10 | awesome-digital-marketing repo |
Top Anchor Texts
| Anchor | Notes |
|---|---|
| waalaxy | Brand anchor — dominant |
| prospectin | Predecessor brand |
| linkedin automation tool | Product-intent anchor from editorial mentions |
| waalaxy.com | Bare URL |
| [French brand anchors] | FR-market editorial links |
Most Linked Pages
| Page | Notes |
|---|---|
| waalaxy.com (homepage) | Primary target — tool roundups |
| blog.waalaxy.com/en/linkedin-logo-history-and-free-download/ | Logo download page — editorial links |
| www.waalaxy.com/linkedin-automation-tool | Product page |
| blog.waalaxy.com/es/por-donde-empezar-con-prospectin/ | Spanish prospectin guide |
Backlink quality note: Despite 24.6K total backlinks, profile contains a significant spam component — multiple blogspot domains with ~18K backlinks each at PA 27-28 suggest negative SEO or past link farm activity. Real editorial link count is much lower.
10. AI Search Presence
| Platform | Mentions | Cited Pages |
|---|---|---|
| Total | 185 | 361 |
| ChatGPT | 69 | 185 |
| AI Overview (Google) | 97 | 41 |
| AI Mode (Google) | 10 | 161 |
| Gemini | 9 | 429 |
- AI Visibility Score: 31 (highest of any competitor analyzed so far)
- SERP opportunity gap: Large — 17.4K organic KWs but most AI citations come from off-topic content (revenue vs profit, linkedin logo)
- Top AI citation sources: waalaxy.com homepage, /linkedin-automation-tool, blog.waalaxy.com LinkedIn guides
- Key insight: Waalaxy ranks well in ChatGPT (69 mentions) and Google AI Overview (97 mentions) for LinkedIn automation tools — they benefit from being one of the oldest players in the space (2019+). GrowReach needs to build citation presence across these platforms as they don't yet have the domain history.
11. Organic Competitors (Top 20)
| # | Domain | Comp. Level | Common KWs % | Notes |
|---|---|---|---|---|
| 1 | heyreach.io | High | 10% | LinkedIn outreach automation — direct competitor |
| 2 | octopuscrm.io | High | 9% | LinkedIn automation CRM |
| 3 | salesrobot.co | High | 9% | LinkedIn sales automation |
| 4 | dripify.com | High | 8% | LinkedIn drip campaigns |
| 5 | evaboot.com | High | 8% | LinkedIn scraping + outreach |
| 6 | linkedhelper.com | High | 8% | LinkedIn automation legacy tool |
| 7 | meetalfred.com | High | 7% | Multi-channel LinkedIn automation |
| 8 | hyperclapper.com | Medium | 6% | LinkedIn engagement tool |
| 9 | trykondo.com | Medium | 5% | LinkedIn profile + outreach tool |
| 10 | magicpost.in | Low | 3% | 73 common KWs — post scheduling overlap |
| 11 | socialsonic.com | Low | 2% | 15 common KWs — LinkedIn AI posting |
GrowReach positioning note: socialsonic.com (direct GrowReach competitor in AI LinkedIn content) has only 2% keyword overlap with Waalaxy — confirming that the AI LinkedIn content/commenting space is a different keyword universe from the automation/prospecting space.
12. Topics Analysis
5 topics | 101 pages total
Topic Overview Map
| Topic | Traffic | Volume | Key Subtopics |
|---|---|---|---|
| General Business Info | 946 | 889K | revenue vs profit (426), gptchat (363), best video downloader (128) |
| LinkedIn Automation | 730 | 1.25M | linkedin logo (288), prospectin (181), waalaxy news (72), descargar video (70) |
| Social Media Metrics | ~15 | ~600K | dimensions instagram (15), who owns instagram, fb founder |
| Marketing Strategies | ~135 | ~50K | formation social selling (120), linkedin headline generator, indirect competition |
| Professional Communications | ~20 | ~30K | linkedin summary builder, frases de agradecimiento (ES) |
Subtopic: "LinkedIn Automation" (most relevant to GrowReach)
Traffic: 730 | Keywords: ~2.4K | Volume: 1.25M | Page: www.waalaxy.com/linkedin-automation-tool
Key product keywords within this subtopic:
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| prospectin | I/T | 1 | 52 | 210 | 19 |
| linkedin login | N/T | 36 | 34 | 246K | 70 |
| leadgeneratie (NL) | I | 6 | 14 | 480 | 50 |
| waalaxy news | I/T | 3 | 13 | 170 | n/a |
| automated linkedin prospecting | I/T | 5 | 40 | 70 | 53 |
| linkedin prospecting tool | I/T | 5 | 40 | 90 | 78 |
| autopilot for linkedin | C/I | 1 | 20 | 30 | 68 |
| linkedin automation tools for lead generation | C | 5 | 8 | 70 | 27 |
| cloud based linkedin automation | C | 5 | 40 | 40 | 49 |
| waalaxy extension | I/T | 2 | 11 | 90 | 17 |
Subtopic insight: Even within "LinkedIn Automation," Waalaxy's top traffic driver is the predecessor brand (prospectin) and the accidental "linkedin login" (pos 36, 246K volume). Their actual product-intent keywords get 8-40 visits each at positions 1-5 — indicating these keywords simply have very low search volume. The market for "linkedin automation" SaaS is not primarily SEO-driven.
Subtopic: "LinkedIn Logo" (off-topic SEO play)
Traffic: 288 | Keywords: 160 | Volume: 83.4K | KD: 43% | Page: blog.waalaxy.com/en/linkedin-logo-history-and-free-download/
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| linkedin logo | I | 5 | 178 | 27.1K | 66 |
| linked in logo | I/N | 12 | 6 | 6.6K | 61 |
| linkedin svg logo white | I | 16 | 8 | 2.9K | 41 |
| logo png linkedin | I | 7 | 6 | 1K | 53 |
Insight: Pure SEO play — captures brand designers looking for LinkedIn logo assets. No conversion path to a LinkedIn automation tool. Traffic is incidental and transient.
13. Strategic Takeaways for GrowReach
1. Primary Traffic Acquisition Channel
Brand + Paid — Waalaxy's organic traffic is 65%+ branded. Their primary acquisition channel appears to be direct/paid, community, and product-led growth (150K users). SEO is a secondary channel, primarily used for brand protection and off-topic content experiments.
2. Free Tools Strategy
Weak execution of a good idea. They have 3 LinkedIn free tools (headline generator, summary generator, boolean search) but all underperform — headline generator at pos 9 should get 5-10x more traffic. GrowReach opportunity: Launch better LinkedIn free tools and execute properly (pos 1-3 target, strong CTA to product).
3. Content & Keyword Strategy
Scattered and off-topic. Revenue vs profit, gptchat, linkedin logo, and video downloaders account for ~44% of organic traffic (from blog). None of these convert to LinkedIn automation users. The blog appears to be an old experiment in viral content that has been left running. GrowReach opportunity: Focus on conversion-adjacent content (LinkedIn engagement, comment strategy, CFBR, LinkedIn algorithm) where Waalaxy has no real content.
4. Backlink Tactics
Diversified but partially spammy. Real backlinks come from: (1) their own Supernova newsletter ecosystem (Substack + Beehiiv), (2) editorial mentions in LinkedIn tools roundups (evaboot, expandi, socialpilot), (3) Wikipedia French, (4) sister product Podawaa. Key tactic: Waalaxy runs their own content newsletter (Supernova in FR/EN/ES) which generates hundreds of Substack backlinks. GrowReach should consider a newsletter for backlink + audience building.
5. Brand vs SEO Traffic Split
~65% branded, ~35% non-branded. The non-branded traffic is mostly off-topic (revenue vs profit, gptchat). True non-branded, product-relevant traffic is under 10% of total. This is a product-led company that outgrew SEO.
6. Keyword Opportunities for GrowReach
Keywords where Waalaxy ranks low or doesn't rank that GrowReach can target:
- "linkedin comment strategy" — not in Waalaxy's content at all
- "cfbr linkedin" / "commenting for better reach" — Trykondo targets this, Waalaxy doesn't
- "linkedin engagement tool" — Waalaxy doesn't target engagement tools, only prospecting
- "linkedin auto comment" / "ai linkedin comments" — completely absent from Waalaxy's content
- "linkedin headline generator" (1.6K vol) — Waalaxy ranks pos 9 with weak page; beatable
7. Paid Ad Positioning & ICP Signals
ICP from ads: Non-technical sales reps and SDRs who want to do LinkedIn outreach without getting banned. Fear of complexity + fear of account safety are the two main objections. They position as "effortless" and "all safe" — directly targeting people who've heard horror stories about LinkedIn bans from automation.
Multi-channel signal: Their "Prospecting: LinkedIn + Email" ad variant reveals they're positioning as a multi-channel tool — not just LinkedIn. This matches their product expansion from pure LinkedIn chrome extension to full outreach platform.
Budget focus: 70%+ of paid budget appears to be brand defense. They're protecting their brand from competitors (dripify, lemlist bidding on "waalaxy" terms) — a sign of a mature, well-known brand in its category.
8. AI Search Presence Assessment
Strongest AI presence of any competitor analyzed (score: 31, 361 cited pages, 97 AI Overview mentions). Waalaxy benefits from domain age and brand awareness in the LinkedIn automation space. They appear in "best linkedin automation tools" type queries across all AI platforms. GrowReach is 0 here — building AI citations should be a priority through getting mentioned in tool roundup articles, comparison pages, and LinkedIn-adjacent content that AI systems regularly cite.
9. Overall Threat Level to GrowReach
Medium — Waalaxy is a large, well-known player in LinkedIn automation (prospecting), but they're not in the LinkedIn engagement/commenting space. They're a prospecting tool; GrowReach is an engagement/commenting tool. Keyword overlap is minimal (socialsonic.com has only 2% overlap). Main threat is brand confusion ("I already use Waalaxy for LinkedIn") rather than direct competition. Opportunity: position GrowReach as the commenting layer that works alongside Waalaxy, not against it.